Dongguan Jufeng Zhiyuan Shoes Co., Ltd. was established in 2012 and is located at No. 13, Xinfeng Road, Changping Village, Daojiao Town, Dongguan City, Guangdong Province. The company's founders and management team have over 20 years of professional shoemaking experience and technology. The factory occupies 10,000 square meters, with a total construction area of 15,000 square meters. The company currently employs over 300 people, including 50 in management, 25 in R&D, and over 15 in marketing.

The company is certified by VF, BSCI, SLCP, and ISO9001.  The company's primary customer is Japan's ABC-MART, which accounts for 60% of its total orders. The European market accounts for 25%, the US market for 5%, and the domestic market for 10%.